Making Space in the Industry: Ingrid Maldonado’s Voice in Beauty

Some people enter an industry. Others create space within it—space for new ideas, for care, for a different way of doing things.

That’s exactly what Ingrid Maldonado has been doing through soGuapa. Not by being the loudest voice in the room, but by showing up, every day, with work that speaks for itself.

A story built with care, not shortcuts

When Ingrid opened the doors of her first beauty and wellness centre in Malta, she wasn’t trying to build a brand. She was simply focused on helping people feel better—about their skin, their bodies, and themselves.

Years later, soGuapa has grown. New locations. A loyal community. A team that shares her values.

And now, her story is reaching new places, appearing in magazines and catching the attention of beauty professionals across Europe.

Being seen—without seeking attention

Ingrid has recently been featured in publications that highlight women in business and wellness, and invited to speak at upcoming beauty congresses in Spain, including one in Barcelona.

She’s also taken part in local events like Miss Universe Malta, not for visibility, but because she believes in supporting other women who are showing up with courage.

And the best part? None of this was part of a big plan.

It’s simply the natural result of doing things right—and doing them with heart.

Her message is simple—but powerful.

Ingrid’s voice in the industry isn’t about trends or titles.

It’s about trust. About showing that professionalism and kindness can go hand in hand. That you can grow a business without losing yourself. And that success doesn’t have to be loud—it can be steady, grounded, and real.

What’s next?

Ingrid’s journey continues. So does soGuapa’s.

With new invitations, new faces, and new opportunities, one thing stays the same:

Her mission is to help people feel confident in who they are and to make beauty a space that includes everyone.

📍 Want to connect with Ingrid or discover more about soGuapa?